Surf’s Up! For a great cause at Holt Renfrew!

It definitely feels like summer now! Alexandra Weston, Director, Brand Strategy for Holt Renfrew, hosted a beach party at Holt Renfrew’s Flagship store last week in Toronto.  The Holt’s Cafe was transformed with a SoCal beach vibe complete surfboards and dreamy surf backdrops while the party attendees mingled with notable Canadian athletes (and a few hunky lifeguards) to celebrate summer and the latest collaboration in support of the charitable organization, Right to Play.

New York based designer rag & bone and  Holt Renfrew’s H Project have created this summer’s MUST HAVE accessory to support this cause. The limited edition sporty canvas tote is now available in stores.  Holt Renfrew will donate $100,000 from the sale of the tote bags to Right To Play.

Photo courtesy of Right to PlayRight To Play is an organization that uses the power of play to educated and empower children facing adversity in over 20 countries around the world. In 2010, Right To Play started working with various First Nations groups in Ontario, Manitoba, and since then, has expanded to BC and Alberta.The organization is supported by athletes who act as role models for the children they work with around the world.

“On average it costs us $50 to to give a child a year of support in play programs,” says Sarah Stern, Right to Play’s Development Director. “At Right to Play is we use the simple form of play. Using a game of tag, for example, to teach kids about Malaria that actually kills more children under the age of 5 than anything else in the world and it’s completely preventable. We know that in countries where we ‘re using these games, children’s lives are being saved because of lessons they are learning through our games.”

“I know as grown ups we like to play with our kids,” said Alexandra Weston. “That’s what tonight is all about, having a little fun playing and learning more about  Right To Play. They bring childhood back to children who might not have that chance. There are really important lessons that can help stop the cycle of poverty. It may sound grand but it’s as simple as that. It’s an incredible organization and one that I’m very emotionally attached to.”

Marcus Wainwright and David Neville are the designers behind rag & bone and both are fathers of young children. Inspired by free-spirited surfer style of the 60s and 70s, these exclusive numbered rag & bone totes support Right To Play.  $55 each while supplies lasts.

Holt Renfrew and rag & bone

 

 

 

Sonya is the Co-Founder and Managing Editor of AZNmodern.com. She is also a well-established contributing lifestyle writer to other sites and magazines sharing her passion for arts & culture, fashion, beauty, travel and food. Sonya is based in Toronto, Canada. Follow her on Twitter and Instagram @theculturepearl

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