Preppy Lilly Pulitzer Collaboration With Target

Grab your Jackie O sunglasses and let’s head to Palm Beach! The latest designer collaboration announcement with Target is set to revive the love for “resort wear” this spring. The designer is already known for her retro eye-catching prints that bursts with Floridian sunshine and fresh silhouettes for today’s fashion set. Let’s face it, some of us get tired of a few months bundled in our greys and black overcoats.

The limited-edition line exclusive at Target has given prepsters something to look forward to and already saving the date in their calendars. Take note! Launch date is April 19, 2015. The 250 piece collection will include apparel, accessories and shoes for women and girls, as well as home accents, outdoor entertainment accessories, beach gear, travel essentials and more.

Lilly Pulitzer was founded in 1959 by Lilly (McKim) Pulitzer – a stylish Palm Beach hostess and socialite whose husband Peter Pulitzer owned several citrus groves. Lilly would turn her husband’s fresh oranges into juice, which she sold at a juice stand off the very posh shopping area called Worth Avenue. Lilly always loved to look fashionable (it was Worth Avenue, after all), so she created a line of shift dresses to wear — apparently the prints helped hide any juice spills. Her dresses caught attention from those on shopping the street, including the likes of Jackie Kennedy,  and soon Lilly started selling her dresses at the juice stand. So, there the story began! Since then Lilly Pulitzer has become an icon in the American resort wear category with millions of adoring fans.

Last night, Target made the splashy surprise announcement at the Four Seasons Restaurant Pool Room in New York….hurry up spring!

You can see more of the line here: A Bullseye View – behind the scenes at Target  

Sonya is the Co-Founder and Managing Editor of AZNmodern.com. She is also a well-established contributing lifestyle writer to other sites and magazines sharing her passion for arts & culture, fashion, beauty, travel and food. Sonya is based in Toronto, Canada. Follow her on Twitter and Instagram @theculturepearl

Be first to comment