There are so many fashion blogs out there it’s absolutely mind-blowing. To say that the category is saturated is an understatement. The key is to find a niche market and stick with it. Trust me…it’s crazy out there but applause for a specific fashion blog called Advanced Style. It’s so awesome that a documentary was made about it and is showing during the HotDocs Film Festival right now in Toronto.
It all started when Ari Seth Cohen took a personal interest in photographing the stylish women who were over the age of 60 and living in New York. He would approach his subjects on the street to be featured on his blog.
“I never wanted to look young. I wanted to look great.”
Within a few years, the women, and Ari’s blog, have caught the attention of fashion leaders from around the world. In fact, a couple of women were signed on to model for Lanvin! But what I find most interesting is the perspective on life by each woman profiled. Their sense of calm and happiness is inspiring! Fashion has given them reason to stand tall.
As I pre-screened this film, something really hit me about the whole notion of fashion and style. Those with a great sense of style don’t worry too much about what is “in vogue” but rather they see it as another creative outlet…. a way to express their individual personalities.
The women featured in this documentary are quirky and delightful and a must see for anyone who is interested in fashion or has a fashion blog. It’s a fresh take on the stylish set and grounds us with much respect for those who remind us that style is not about trends, it’s about being you.
Advanced Style the documentary was made with director Lina Plioplyte and was funded by a Kickstarter program in 2012. It makes it’s premiere here in Toronto.
Screenings: April 29, May 1, May 3 and May 4 at the HotDocs Canadian International Film Festival. For more information visit www.hotdocs.ca
Here’s the trailer…