Interactive Snowfall Art Installation Unveiled

Brookfield Place located in the core of downtown Toronto is one of the city’s most architecturally breathtaking buildings in the city. It’s known for it’s tall cathedral like glass ceilings and mixture of geometric modern shapes and traditional brick foundations. Brookfield Place has also become a destination for awe-inspiring art.

This morning, Arts Brookfield unveiled the newest interactive art installation in the famous Allen Lambert Galleria. Snowfall, created by the artist-team Brad Hindson and Mitchell F. Chan of Studio F Minus took inspiration of  winter’s beauty together with the geometric Y shapes of the architecture within the space. Several installations are located within the public spaces and foyers of the buildings. The centrepiece called “Frost” anchors the overall theme and located in the vast main corridor. Towering at an impressive 20 ft, this structure is lights up the glass building it’s housed in. In other spaces you’ll find other installations named after  snowfall descriptives we’re all too familiar with. “Gust” and “Flurry” come to mind when you view the lit up art. Currently the pieces are illuminating in energizing, yet soothing, blue which is known to lift moods during these dark months. During the unveiling the artists had mentioned that the snowflakes will be changing colours now and then.

IMG_0909The project began three years ago. The artists were inspired not only by the winter months but reminiscent of fond childhood memories. When you run your hands across the main installation, the touch sensory will leave a momentary impression like when you’re a child wiping off the first frost off a window. Studio F Minus also considered the Y-shaped structural elements in Brookfield Place — repeating and rotating the shape to create the abstract crystalline forms.

The public art consists of 60 internally-LED lit sculptures that will hang in the spaces during the holiday season. The artists mentioned that their favourite time to visit the installations is when the sun down. The illuminated snowflakes reflect of windows and marble to create the impression of even more snowflakes and is truly spectacular to see.

The gorgeous landmark commission pays tribute to Santiago Calatrava’s architectural design of the building capturing the drama of the space. The installation  is part of Brookfield Office Properties Arts Initiative offering local artist the unique opportunities to work in new and unusual spaces while providing provocative cultural experiences. The award-winning programs of  Arts Brookfield  in New York and Toronto attract almost 5,000,000 visitors each year. Similar art initiatives are offered in other properties including L.A., Calgary, Denver, and Houston.

Snowfall runs from  November 24, 2014 to January 2, 2015 at Brookfield Place, Toronto. Public hours are 9:00 am to 11:00 pm. Free.

 

 

 

 

 

Sonya is the Co-Founder and Managing Editor of AZNmodern.com. She is also a well-established contributing lifestyle writer to other sites and magazines sharing her passion for arts & culture, fashion, beauty, travel and food. Sonya is based in Toronto, Canada. Follow her on Twitter and Instagram @theculturepearl

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