When you’re a global company like Apple, you have a huge responsibility as a corporate citizen to do more. As we’re always keeping an eye on Apple and the latest wants, it’s also good to know that they are investing not only in the future of technology but also in important environmental initiatives.
Apple today announced an expansion of its renewable energy and environmental protection initiatives in China, including a new multi-year project with World Wildlife Fund to responsibly manage forests across China. The company aims to protect as much as 1 million acres of responsibly managed forests that provides fibre for pulp, paper and wood that is used in Apple product packaging.
Apple also announced it’s plans to expand renewable energy projects to manufacturing facilities in China. “We’ve set an example by greening our data centers, retail stores and corporate offices, and we’re ready to start leading the way toward reducing carbon emissions from manufacturing,” said Tim Cook, Apple’s CEO. “This won’t happen overnight — in fact it will take years — but it’s important work that has to happen, and Apple is in a unique position to take the initiative toward this ambitious goal. It is a responsibility we accept. We are excited to work with leaders in our supply chain who want to be on the cutting edge of China’s green transformation.”
The announcement today came three weeks after Apple launched its first major solar project in China. Solar installations in Sichuan Province will generate far more energy than needed to power all of Apple’s corporate offices and retail stores in China.
You can learn more about Apple’s environmental efforts at www.apple.com/environment