We’ve been waiting for the warmer weather to get outdoors and with that we know how important it is to protect our skin, right? When you have sensitive skin, like I do, you need to take extra care. Let me start by telling you that I never thought I had sensitive skin. In fact, I always thought I had skin that “tanned fast” and took pride in turning golden and sun-kissed easily. Well, unfortunately, it caught up to me after spending 5 days poolside in Bahamas with the best DJs spinning the best tunes the entire time I was awake! The weather was amazing, the drinks were flowing, and everything was just perfect.
I use to love being in the sun and how my skin looked but a few years ago the damage to the skin on my face almost seemed to have appeared overnight. No longer did I have even glowing skin that was tanned. Instead, I became splotchy and dark sun spots started appearing. No longer could I just turn golden. I was turning red. Denial? Probably. I had spent years in the sun without a care in the world applying the minimum number I thought I could get away with. But since being exposed to more information and learning about sun care, I’ve realized that I’ve had it all wrong and I was diagnosed recently with Melasma, a skin condition. I now wear sunscreen year round and with an SPF of 50 or more.
Back then, I wish someone had told me to start caring for my skin when I was younger because when these spots appear, it’s difficult. Face creams and visits to the dermatologist have become costly and while the spots may fade, they won’t go away completely. I’ve definitely become more aware of my skin and doing everything I can to prevent more damage from happening now. That’s my story.
La Roche-Posay has launched #YourSkinStory a new national awareness campaign to encourage people to share their sensitive skin stories.
The campaign is set to raise awareness on the Save Your Skin Foundation and for every story submitted to the laroche-posay.ca/sun, La Roche-Posay will donate $1 to the Foundation (up to a total of $10,000). Celebrating a 40-year commitment to sensitive skin through its research and product innovation, La Roche-Posay understands the struggles Canadians face when it comes to skin issues.
Launching with the sun awareness platform, the campaign commemorates Melanoma Awareness Month. Since 2000, the incidence of melanoma has increased 75 per cent in Canada, compared to only 31 per cent for all types of cancer. And this year, one out of every three cancers diagnosed in Canada will be skin cancer. It’s an alarmingly high number, especially considering Canadians get far fewer mole checks than the rest of the world.*
So, what’s your story? Share your story on their site and also on social using #YourSkinStory.
*Canadian Cancer Society, Statistics Canada, 2000 & 2014)