We’ve been asked to spread the word about the launch of the #HIVANONYMOUS campaign in support of the Scotiabank AIDS Walk for Life that takes place from September 12 to 20. The national fundraising and awareness movement takes place in more than 30 communities across Canada each year.
This year, organizers are also encouraging everyone to participate in raising awareness of the campaign by showing support on social media. On Wednesday, September 2nd by changing your profile picture for 24 hours to the campaign icon that symbolizing anonymity, you can show your support and go #AnonymousForADay
“The intention of this year’s HIV Anonymous campaign is to create an educated and supportive society so those who are HIV positive don’t have to fear coming forward,” says David Stempowski, Vice-chair of the Board of Directors of the Canadian AIDS Society. “It is by raising public awareness, through events such as the AIDS Walk for Life, that we can make a real difference for persons living with HIV/AIDS. That is what this event – the Scotiabank AIDS Walk for Life – is meant to do.”
The HIV Anonymous campaign captures the isolation, stigma, and manifold forms of discrimination those living with HIV/AIDS face on a daily basis. This platform gives a voice to Canadians who are living with HIV/AIDS, allowing them to share their stories while retaining their confidentiality.
The Scotiabank AIDS Walk for Life is a project of the Canadian AIDS Society (CAS), in partnership with the Positive Living Society of British Columbia, the AIDS Committee of Toronto, and community-based AIDS organizations across Canada. During the national week-long event, cities and communities from across the country host Walks to raise funds for local services and programming and to raise awareness about HIV/AIDS. As Canada’s most important HIV/AIDS awareness and fundraising event, the Scotiabank AIDS Walk for Life has now raised over $42 million for community-based HIV/AIDS service organizations since 1996 and has attracted well over half a million participants. Scotiabank continues its multi-year commitment as title sponsor for the AIDS Walk, playing a key role in expanding its promotional and fundraising capacity.
Scotiabank AIDS Walk for Life Toronto will take place on Sunday, September 13, 2015 starting at Yonge-Dundas Square. For more information and dates for walks organized in other cities please visit www.aidswalkforlife.ca