Apple introduced the iPhone to the world 10 years ago today

“Every once in a while a revolutionary product comes along that changes everything.” Steve Jobs

It was on January 9, 2007 that Steve Jobs unveiled the first ever iPhone at Macworld in San Francisco, California. It was a significant moment that revolutionized how we personally communicated through technology for the industry as a whole. The first iPhone was introduced as three products in one. Jobs described it as “a widescreen iPod with touch controls, a revolutionary mobile phone and a breakthrough internet communications device.” It set new goals not only competitors but also in being a few steps ahead of consumer expectations. It has become an essential to our daily way of life making it like no other personal communications device in history. Yes, I admit that I cannot peel away from mine for too long.

If we think back to the first iPhone launch in 2007, it was the most highly anticipated launch of the year after successfully getting us hooked on the iPod and was well positioned to take us to the next level of personal devices. The first iPhone had a 3.5 inch screen and a 2 megapixel camera and it’s come a long way!

Since then, Apple has sold more than 1 billion iPhones worldwide. Just think about what all it can do…btw, FaceTime is one of the features my mom would say she loves the most and the convenience of  Apple Pay. We’ve got Siri to help answer any questions that pops into our minds and Apple Music. Who knows what will be next? And just think about all the apps that are now available to our devices. In June of 2016, Apple announced that it had two million apps available in the App Store.

In 2016 alone, developers earned over $20 billion, up over 40% from 2015. Since the App Store launched in 2008, developers have earned over $60 billion, creating content and experiences for customers across iPhone, iPad, Apple Watch, Apple TV and Mac.

Fun fact: on New Year’s Day 2017, the App Store had the highest single day ever with $240 million in purchases. In December of 2016, Nintendo’s Super Mario Run made history with more than 40 million downloads in just four days after its release and was the most dowloaded app on Christmas Day and New Year’s Day. Of course Niantic’s Pokemon Go takes the top spot for being the most downloaded app of the year.



There have been 14 iPhone launches ever since the first one was unveiled and the device continues to lead the category with more sophisticated technology from cameras, displays and creating content. The most recent iPhone 7 and iPhone 7 Plus is now even better than ever with a 12 megapixel lens, optical image stabilization on videos and a f/1.8 aperture that captures 50 percent more light and wide colour capture calling for more details and vibrant colours even in low light.

The iPhone 7 Plus also offers a much loved dual-lens camera with Portrait mode and up to 2x optical zoom. By the way, that Portrait mode is breathtaking. It offers a focused forefront of images while slightly blurring the background that amazes even my professional photographer friends. I now only use the iPhone 7 Plus for documenting travels and for event coverage (see my Instagram @theculturepearl)

The iPhone 7 and iPhone 7 Plus also features:

  • The A10 Fusion chip is the most powerful chip ever in a smartphone, with processing performance 120 times faster and the graphics performance 240 times faster in iPhone 7 than the original iPhone.
  • Stereo speakers provide amazing and immersive sound that is two times louder than iPhone 6s, with increased dynamic range of sound and a higher quality speakerphone.
  • An entirely reengineered enclosure resulting in the first water-resistant iPhone that offers protection against spills, splashes and dust like never before.
  • The brightest, most colorful Retina HD display ever in an iPhone, with a wide color gamut for cinema-standard colors, greater color saturation and the best color management in the smartphone industry.

iOS 10 was the biggest iOS release ever, with innovations including:

  • bringing the power of the App Store to Messages;
  • a Memories feature in Photos;
  • SiriKit for developers so apps can talk to Siri;
  • a new Home app that allows users to easily and securely set up, manage and control their home all in one place;
  • an improved Maps app that is even simpler and more intuitive to use;
  • greater clarity and simplicity to every aspect of the Apple Music experience; and
  • support for breaking news notifications and paid subscriptions in the News app.

So, what’s next? I can’t even imagine but we’ll wait for the announcement of the iPhone 8.

Here’s a look at Apple’s first iPhone unveiling back in 2007. So cool! …






Sonya is the Co-Founder and Managing Editor of She is also a well-established contributing lifestyle writer to other sites and magazines sharing her passion for arts & culture, fashion, beauty, travel and food. Sonya is based in Toronto, Canada. Follow her on Twitter and Instagram @theculturepearl

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